Creating the brand "Mystic Aura," an urban apparel company, was an intricate and collaborative process involving logo design, illustration, and brand strategy. The journey began with extensive market research to understand the target audience and identify key trends in urban fashion.

The design phase focused on crafting a unique and visually striking brand identity that would resonate with urban culture. This involved developing a logo, color palette, and typography that encapsulated the brand's edgy, mystical essence. The team experimented with various design elements, including abstract and geometric patterns, to evoke a sense of mystery and allure.

Illustrations played a crucial role in bringing the brand to life. The illustrators created a series of dynamic and captivating graphics that reflected the energy and diversity of urban environments. These illustrations were incorporated into the apparel designs, adding a distinctive and artistic flair to the collection.