In the early days of Big Concepts, we had the extraordinary fortune to work with the 1996 Olympic Summer Games. We were the designated design studio to develop and provide art direction and graphics. During the burgeoning age of digital graphics, we created a complete brand package with the character in multiple poses and mediums so that 226 different licensees could incorporate the art and branding into a cohesive consumer products program. The immense value this experience provided the design team is a positive impact that lasts a lifetime.